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This is not true to even previous eras of parenting. We need to balance the time we spend parenting and working to avoid feeling exhausted and resentful, and so that we can make the most of the time we have with our children. As business owners we keep a lot of information in our heads and hardly ever communicate it to others. Entering business awards puts us on the spot in terms of all aspects of our business and it forces us to answer questions we have never considered. As mothers and business owners, we need to distinguish between our two roles whilst also recognizing where the positive overlaps are.

We need a professional team and support structure so that we can take the time for our families. We must also make time for opportunities that can help our businesses grow, even when their value is not immediately evident. Entering awards is an extremely useful exercise as it makes us take a closer look at how our business is performing. She went on to dance professionally overseas and in Australian productions of musicals like Grease, Gypsy and 42nd Street. What can we do to work around it all? Join me on this episode as I talk with the star of reality show Hannah, Help Me!

Hannah shares how she has made a career of teaching moms and tells us how to excel in all areas. When moms learn to work with the way that their brain is wired, amazing things happen. Zone in on one thing at a time. The same goes for business: in the time you allocate to work, focus fully on the tasks at hand. You need to adhere to separate business and family time parameters to make the most of both.

The gift of multitasking sounds great- until your inability to focus on singular tasks starts to affect your work results. The first step you need to take is acknowledging that motherhood changes the way you approach everything- then you can start finding ways to work with it, not against it.

Women have been conditioned to believe they need to put their womanhood aside to do well in business. That kind of thinking is not only inaccurate, but can even lead to lower levels of productivity. Work with your womanhood in mind, and leverage it. When you become a mom, a lot of things change. Business is no exception. Stop pressuring yourself to work less like a mom- or even less like a woman in general.

Hannah Keeley is the founder of Mom Mastery University. With a background in behavioral therapy- and the experience of being a mom to seven kids- Hannah is passionate about teaching mothers how to excel in business and at home. How can we stop thinking that way? What can we do to push those thoughts aside and start doing the work?

On this episode, I discuss how you can change the way you think about you and your business. Start doing the work and stop caring what other people think. Social media is the most powerful way for us to get in front of more people and reach more people who might want our services or products. How do we create content that actually moves the needle for our businesses in a meaningful way?

How much of ourselves and our lives should we be putting out there? How can we leverage social media so that it actually helps grow our business? Instead of having a degree, we have to become lifelong learners. We want to get into the habit of creating vertical content for Facebook and Instagram Stories. Because the videos or photos disappear so quickly, in order to get any organic traffic, we have to create and post content consistently.

The goal should be to create 2 one minute videos a day: one vertical and one horizontal. If you want to grow a following, generate leads, and add people to your list or sell a product, have a call to action in your videos and then have landing pages and lead capture forms. Push people to the Facebook messenger bot so that they stay in the Facebook ecosystem. Through social media, we have the best listening tool to learn about the pain points and challenges people are having.

By solving a problem that makes people engage with us, we can grow a following and ultimately our businesses. She is dedicated to all things real estate. It can feel like our whole life has come apart. What is the cycle of emotions and symptoms of this betrayal? How do we avoid getting stuck in that betrayal for the rest of our lives, and how do we find healing?

Debi Silber to discuss overcoming betrayal and how to come out of it stronger and happier. If betrayal is not unearthed, felt and dealt with, it will follow you everywhere you go. Debi Silber. It can affect your confidence and ability to try for new opportunities. It may be felt in every relationship in your life, and even affect your health. It actually needs to be dealt with if you want to get past it. There are different ways to feel wronged or betrayed, and they can vary in the pain felt.

Ultimately, the more we trusted and depended on that person, the bigger the betrayal. Women who experience betrayal for the first time often deal with extreme exhaustion. Gut health issues are often caused by holding onto something and not letting your feelings out.

In order to get to that point, we have to do the work first. People tend to stay stuck because they are unwilling to give up their story and accept what happened. The truth is, when you feel it deeply and do the work to find meaning behind it, you will be transformed. You will experience rebirth and discover a new world view. You just have to be willing to go through the challenges to come out on the other side. Through a recent PhD study on how women experience betrayal-what holds them back and what helps them heal, Debi has discovered the 5 stages from betrayal to breakthrough as well as what it takes physically, mentally and emotionally to move from one stage to the next.

Why is this such a huge opportunity for social networks of today? Why is it so powerful for women to have a voice and a space to express themselves? How does this help the modern woman navigate the modern workforce with greater ease? She talks about her boss mom journey and how being a mom and an entrepreneur birthed her business. For the longest time, social has been broad. Connecting with and talking to other women who are in that same space gives us the confidence to open up and have a voice.

The way we use our friendship groups or support networks nowadays can be thought about in the context of verticals. We can have friends and relationships for different things, and this actually benefits all the relationships we have.

The Abc's Of Homeschooling A Practical Guidebook

This has created an opportunity for social networks to be more niched down or specific to different things instead of being broad. Women are being factored into the workforce and the economy of the workforce in such a different way than before. Whether we want to admit it or not, we all need support, advice and help and this is where our friendship groups come in. It makes the journey of being mother and women even more fulfilling.

She started Peanut after struggling to meet other mamas she could relate to while also working. After finding herself trawling outdated blogs for baby advice at 2am while her friends were still hanging out in clubs, she decided to create a product that would empower other modern mamas to support each other. She was also integral to the launch of dating app, Bumble.

Having worked in the dating apps industry for five years, Michelle has unprecedented experience and understanding of the safety and growth elements of building a social product. When starting your journey as an entrepreneur, the thought of hiring a team can be daunting. How can you accommodate staff salaries into your budget? How do you know who to hire?

Is there a strategic way to build a team? On this episode, I discuss how you can put together a team in the most effective way. Using that time wisely will. If you've just started your own business, it's normal to want to manage every detail. However, once you establish your routines, you no longer need to be involved in all aspects of your company. You should be a beacon, rather than a worker for your business.

Hire strategically, and you'll soon find yourself working much more effectively. Copy and content are a huge part of connecting with and selling to our target market. What are the foundational pieces of content we have to develop before we do anything else? What are some of the key steps often missed in writing content and copy?

How do we address these gaps by understanding our audiences, both mentally and emotionally? On this episode, Tara Bosler shares on how we can write content that relates, helps, and converts. Even if you started off as your target market, becoming successful takes us further away from that emotional base. This can make it hard for us to write in a way someone facing that problem can relate to.

You have to constantly go back to that emotional base to know where they are and what are they experiencing right now. Authenticity is about consistency and relatability. We have to know who we are and show up unapologetically. We have to understand not only what they want at the end result phase, but also what they believe is possible. When it comes to writing copy for our businesses, we tend to get excited about the flashier pieces of content like sales pages and social media copy.

However, the very first thing we need to do is be clear about who we are, our message, mission, vision and manifesto. That foundational copy allows us to drill down to the things our target audience thinks and feels, and how we can answer those questions. It all starts with us being authentic. Tara is a copywriter and content creator for creative women entrepreneurs. She is in love with her extroverted daughter, her nervous dog, writing engaging sales copy, and hot, hot coffee.

Why is sponsored content something any creator can find success with, even without a massive following,? Do you have to be on certain platforms to get sponsor dollars?


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If you have goals for your income and you know that sponsored work can help you monetize your influence, now is a really good time to reach out to brands. Brands and companies who create products that can fill the gaps are great potential partners you can reach out to. Whether you have a following on Instagram, Pinterest, Facebook, or YouTube, having some kind of following is all that matters. Being an influencer is the important part.

As brands are planning their strategy for this year, this is the perfect time to reach out to brands. You could be their next influencer and meet your income goals. Monica Pruett is a former advertising account executive turned full-time influencer, instructor, and strategist. She teaches other entrepreneurs who dream of working from home how to create a consistent income from their influence through public speaking, online programs and a range of other agency services.

Why should we get the legality components straightened out right at the beginning when the business is small? What are the documents, agreements, and contracts we need to have? An ounce of prevention by taking a little time on the front end will save you so much in time, trouble, headaches, and money. You can do a basic search on Google and through the patent and trademark office— which is free. In the US, we have trademark rights based on first use. People on the internet will have a wide range of emotions toward you. Many people will like you, but there are others who might look for the opportunity to report you if you break any rules or regulations.

Contracts are important. The contract protects you and the person signing it. Legal documents, contracts, and agreements in our businesses are not the most exciting thing to think about, but they are VERY important. This is not a place to take a shortcut in our business, so we have to just get it done. Autumn Witt Boyd is an experienced lawyer who helps innovative business owners reach their big goals. She has special expertise in copyright and trademark issues, and her firm offers full-service legal support to creative businesses.

The start of the new year gives boss moms the opportunity to refocus their business models— but what exactly does that mean? How can we begin to focus on our businesses in a world saturated with courses and advice coming from everyone with a social media following? In the first podcast of , I narrow down three key areas that will help us hone in on the things that make our businesses great. As online entrepreneurs, our goal is to create scalable businesses and courses that allow us to achieve sustained success without sacrificing more time.

The only way to do this is to hone in on our gifts, establish systems, and delegate where necessary. As human beings, we all want validation. Why is it so important to be clear on what we want to be known for? How can we drill down to that problem and turn it into something we can sell or share with clients? On this episode, I talk about some strategies you can implement to define your service and package. You have to fall in love with the problem you solve, not the thing you sell.

Businesses and brands that stand the test of time and make money in the long run are built on solving one key problem and really honing in on it. We must also know the key intellectual property we have that solves a problem for our clients. If the goal of an online business is to make money while we sleep, online courses are one of the most powerful ways to do this.

What are the clues that tell us we have something we can build a profitable course on? How do courses help us free up more time to be more creative, systematize our expertise, and give value en masse? Why is it so key for us to nurture an audience while we work on the course? On this episode, Amy Porterfield is back to talk about how to create an online course that can become a stream of income and boost our business. What will genuinely make you money in a course is taking the results that you have created for yourself or other people and put it together in a system, a roadmap, or a process.

Even when people have unique problems, they they are still in need of our system or roadmap we create to solving a problem. The best way to market our online course is to use a vehicle that allows us to give value and earn our right to sell the course. Our course needs to be stellar and our marketing must be good and true. After running a service business or doing one-on-one coaching, courses are a really cool way for us to transition into another method of making money and growing our business. Success leaves clues. What people pay for is the road map, system, or process we offer, and our unique way of solving a problem.

To make sure this course can actually succeed, we have to nurture our audience through social media and build the list of people who will want to buy it as soon as we launch. We nurture that community by posting content that lends itself to our core message. Amy is an entrepreneur, coach, speaker, author and podcaster.

She runs a top-ranked business podcast and runs best-selling online courses. She teaches business owners, educators and entrepreneurs the profitable action steps for building a highly engaged email list, creating online training courses, and using online marketing strategies to sell with ease. As a result, the content we put out ends up achieving very little or nothing. What are two of the biggest mistakes people make with their content calendars? How can our content calendars actually lose us business and money?

On this episode, I talk about how to actually make our content calendars help our marketing efforts— not hinder them. Our content calendars must not be taken lightly. Sometimes life forces us to make scary choices and bold moves to get what we want. Going through this can be challenging and emotional. How does entrepreneurship make us more equipped to deal with challenges and differences with other people? What are some of the lessons that have come from going through a divorce, co-parenting, and remaining a family even after a split?

On this episode, founder of the Divorced Mommy Podcast, Julie Ciardi, shares her story and how she got through the rough times. You have to be strong and focused on the kids without sacrificing who you are or your happiness. Sometimes something is too comfortable for us to get out of. Sometimes we have to be forced into an uncomfortable place so we can make a decision.

Many people are concerned about what happens when our former spouses inevitably move on with other people. Through splitting up, we both get to learn what we really want. In any relationship, you will bump heads. The big thing is, we have to want to fix it and care about the happiness of the other person in the outcome as much as ours. We bump heads in relationships because we see the world differently, and we just have to be compassionate. We have to know that it takes work to overcome that, but things can be so amazing on the other side. As entrepreneurs, we already have a leg up.

The more we do work on ourselves, the more compassion and responsibility we have in talking to other people. What we learn as entrepreneurs can be applied everywhere else in our lives and enrich all our relationships. Julie is the founder of the Divorced Mommy podcast and blog. She has a very modern blended family that she has worked very hard for. She took the leap from corporate, leaving a high paying multi-six figure executive salary to be an entrepreneur with 2 businesses.

Find the podcast on iTunes and Stitcher. When dealing with prospects, it can be tough to figure out when our advice should be paid for, and how much we should give away so people fall in love with us and want more from us. When is coaching the best way to sell or when should you just plain sell our program? On this episode, I talk about how to coach someone when they are still a prospect. In everything we do, we are the sales rep of our businesses. What we need to learn to balance is giving value to bring people into our world and giving just enough of that away that people still want to buy from us.

We have to fill in their gaps to show our value and then when they see our value, we can ask them to invest in us. Communicating with animals is something we think only very few people can do, but we all have the ability. How do we tap into that gift and come into collaboration and partnership with our pets? How do we create a better family communication structure with our animals and help our children communicate with them?

What are the techniques we can use to communicate better with animals and people? On this episode, I talk to The Real Dr. Doolittle, Val Heart about better communication and solving behavior problems collaboratively. Animals serve a very important purpose in our lives. They are our angels, teachers, guides and healers. When we learn to recognize, respect and revere them for who they truly are, they help us become the best versions of ourselves.

When we treat animals, or even other people like we own them or like they are a problem to be fixed, it immediately creates resistance and pushback. We all have the ability to talk with animals, and if we know how to tap into it, it would help even how we communicate with other people. When we communicate with animals, we have to approach animals from a neutral, witness, observer space. If we want to communicate with our animals we have to see it, feel it and say it.

Doolittle is the world's leading animal whisperer. Val fell in love with horses when she was five years old and began her long term relationship getting to know and understand horses. Her work with horses led to intensive study in developing her gifts with animal communication and other supporting healing techniques. What steps can we take to create decision confidence? On this episode, I talk about the 5 questions we need to ask ourselves in order to get clarity on what we should be investing money, time and effort in. In order to invest in something that will actually help our business, we have to have a clear goal of what we want that thing to achieve.

We also need to know the things that will fuel the success of this investment and the potential roadblocks we can plan to overcome. How does this negatively impact our kids and businesses? Why should we treat self-care as an urgent essential in our lives? On this episode, business growth coach and author, Kelly Roach, shares the mindset shifts that changed her life and how to add systems and leverage into our businesses to give ourselves more freedom. And the best way to be a great mom is by being a happy person. You can find reason to be sad or wish your life was perfect, but you also have the opportunity to find the beauty in life and dig deep to make the best of it.

Kelly works out during the business day, and she considers training a business priority. Exercise is essential to our happiness, our health, and how we show up as parents and business owners. Because we are our personal brands, we are our most expensive assets. One of the biggest mistakes we make in life and business is not prioritizing our own self-care or having so much work on our plates that it leads to misery. The best thing our kids can see is us at our very best. Kelly Roach is a highly sought after business growth strategist on a mission to help 1,, entrepreneurs launch and scale their dream business… without compromising their quality of life or going broke in the process.

Staying focused is hard, especially when we start a business and have kids running around. Is focus something that can be maintained consistently? Why are we more focused on certain parts of the day or certain days of the week, and how can we leverage this? What actions can we take in our business to generate more income using the power of focus? As entrepreneurs, we often feel like something is holding us back from getting to the next level.

How does the way we mentally and emotionally process a challenge or opportunity impact whether we execute on it or not? On this episode, I talk to mindset mastery coach and consultant, Tracy Bech about how we create reality with our thoughts, and how to overcome the mental stumbling blocks in our businesses.

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The challenges we face as business owners are often unique to entrepreneurship, we have to push through a lot of obstacles, and we have to do it with a brave face. If we clean that up subconsciously, nothing will stop us. For more information, go to goodpathconsulting. Appearing on podcasts is a great way to establish ourselves as experts and land more clients by reaching people who are in need of our help. But what kind of podcasts should we pitch? How can we find our niche? What should a pitch look like? And should we spend time sending pitches ourselves?

In this episode, Matt Johnson talks about how to find the right podcasts and write a pitch that gets noticed. The process of discovering new podcasts and pitching takes quite a bit of time. Another shortcut to successful pitching is using pitching templates that are proven to work. He also speaks to experts and entrepreneurs on how to turn a rockstar business into a YouX Machine. As a featured podcast guest he speaks to audiences around the US, Canada, and Australia. Why do only certain types of businesses fit the scalable model?

How we can take our current business and make it scalable? We have to replicate what we do with a team. To do so, we need the right systems and processes, as well as competent people who are able to implement them. The best way to keep turnover rates low and get the best from our team is to share our vision with them. Adopting this attitude not only frees up our plate but it also helps us gain the respect of our clients.

We can transform our business from the 1 to 1 model to 1 to many. Instead of us serving one client at a time, we can hire other people who offer the same services and duplicate our efforts. With this model, we can step out of production and shift our focus to managing our team and working on our business instead of serving the client directly. Alisson built 10 successful businesses from scratch on her own and now makes it her mission to help others build their way to the top as well. You can find out more about Allison here. How do your industry and offerings determine how much time you should put into holiday promotions?

What is the holiday revenue that you want? Why is it important to find out what our ideal clients do during this time of the year? In this episode, I talk about how to make the best out of the holidays by planning in advance. In business owning, not all months and days are alike and not all industries are alike.

We have to think about our ideal client and ask ourselves what sort of buyer behaviors they have during the holidays. Are they more likely to buy our products during this time of the year? The answers to these questions will determine how much time we need to invest in our holiday promotions ahead of time. For many women, it feels like there are obstacles that stop them from getting to that next level and they desperately need someone to help them shed light on the path.

How can we start spending time in the activities that get us closer to our goals? On this episode, Optio founder, Charlena Smith shares overcoming her biggest challenge, and how that helped her find her passion and legacy. If you put your mind to it and you create the right goals, have the right partner and the right attitude, you can break through a lot of glass ceilings.

Charlena went through two difficult pregnancies, one of which turned into an illness that completely derailed her life. Even when she was going through it, she still struggled to tell her loved ones she needed help, and overwhelmed herself with tasks. This is something many moms struggle with, because we feel like we should be good at multitasking and working well under pressure but this can easily burn us out. One huge thing that holds us back from achieving our goals is having the wrong priorities.

Charlena is the founder of Optio an organization that empowers women to live their best, most inspired lives through Matched and Guided Accountability. Opt-ins have become very popular because they are a way for entrepreneurs to grow their email list and for consumers to get access to bits of free content. What are the two key things we should know before we do an opt-in?

Where should our opt-in journey start? On this episode, I share a step-by-step roadmap for developing really good opt-ins, and outline some ideas to get you started. They read it in their tone, and their tone has baggage. Our opt-ins are something we should be taking seriously.

We have to put the opt-in within a bigger context, which is the product we want them to buy from us. For many moms who are frustrated with jobs, freelancing is a great way to make money and make time for their families. How can we find the right jobs in freelancing? On this episode, Micala Quinn shares how she turned her freelancing experience into a successful coaching business, and how moms can get into freelancing. This is what has led to rise of freelance and project-based consulting.

Freelance work presents so many different opportunities that suit different skill sets and people. Working as a virtual assistant is a good start and so is social media management. Recently Pinterest strategy and management have really exploded and presented opportunities for freelancers. Not every business owner wants an expert, they might only have a budget for a beginner, so that can work perfectly. Guest Bio- Micala Quinn is a wife, mom, teacher, and founder of Live Free, Mama where she helps working moms leverage their current skills and talents into a profitable freelance career.

However, while budgeting helps, does it build wealth? Why should we take a look at our assets and liabilities instead? And what should we do to pour our money in investments that generate income instead of just paying off loans? In this episode, Natali Morris talks about how to build wealth by adding more performing assets to our lives.

Instead of budgeting all the time and trying to save each penny, we should look into what we can do to grow our income. Most of us have one asset: our labor. Every journey should begin with identifying limiting beliefs about how much income we can generate. We also have to come up with a freedom number. How much money do we have to make in order to leave our day job? Her specialties are business, technology, and personal finance, and her mission is to share with others how they can generate income, invest, and build wealth.

How can we implement the notion of scarcity of time? Why is a countdown timer a must? What are the other two types of scarcity, and how can we combine them? Scarcity brings you back on the priority list, back in focus, and makes people make decisions. We often ignore how important it is for people to see how much time they have left until an offer is no longer available.

If we use a timer, our audience can see when the offer expires, which makes it easier for them to prioritize. How can we sell without being salesy? What does good selling look like? What alternatives are there for introverts? In this episode, Kendrick Shope talks about how we can sell with integrity while improving or ability to sell. In order to passionately pursue and get what you want, you need to know what that is. Sales is a people-based process, and the first two steps of selling are prospecting and engaging. Good selling involves helping people, not pushing them towards a sale.

When we purchase books, courses, or get advice from sales professionals, we have to follow it thoroughly. One of the biggest fears many of us have when it comes to sales is getting on a call. There are other ways we can sell that are more comfortable for us. Her mission is to empower other women to sell without sacrificing an ounce of integrity.

You can find her 10 keys to double your sales in 6 months for free HERE. Why should we ask ourselves questions instead of using to-do lists? Why is it important to always keep an eye on generating new leads? In the realm of making money, knowing what are you going to sell and how you are going to sell is extremely important. Focusing on driving income should be an everyday priority, but it gets complicated when there are no leads in the pipeline.

We have to know what our packages are and how we can bring value to people. What are the two business models that work for subscriptions? What types of subscription businesses are more likely to succeed? In this episode, Julie Ball talks about how she became a boss mom by building a subscription-based company.

We buy from companies we feel connected to, and one of the best way to connect with potential clients is to give them a sneak peek inside our business. To do so, we can use email campaigns where we share our business journey, ask for feedback, etc. This gets us in front of people and helps us build trust before we invest any money in building our products. Plus, once you set it up, you can forget about it and the packages will still arrive. However, if we want to start a business like this, we have to narrow down our niche.

In the subscription space, we have to know what our business model is from the start. Figuring this out allows us to determine whether we need to focus more on retaining our current clients or chasing new ones. Why create a product before we know whether our audience will like it?

We need to engage with potential clients first and ask for feedback before launching our product. Email campaigns are a great way to connect with potential clients and launch a pre-sale to gather the funds first. Julie ran an all female website design and development firm but wanted to make the switch to working from home and being there for her daughter, and this is how her online business was born. Today, she runs a subscription business for female entrepreneurs with the purpose of bringing positivity and words of encouragement to their lives. Small businesses can leverage them as well.

Randall West of TapSuccess. Your secondary keyword phrase will be mentioned twice in the body of the post. To learn more or to receive weekly email tips for growing your business, please visit www. Heidi Richards Mooney If you're using video in your marketing, there's a question you need to answer — what type of video is best to achieve your goals? And no, slide-show videos are NOT a one-type fits all, despite what many marketers will tell you.

In fact, plenty of people are tired of the standard slide-show videos. Yes, they have their place. Yes, sometimes they are the best option. But there are alternatives you need to consider. For example: Talking head videos — this is where you sit in front of the camera and talk. Some things you need to know about talking head videos: If you're trying to brand yourself, then these are definitely the way to go.

If you're demonstrating something live on camera - like how to do a headstand - then again this is the method to use. However, if your chief aim is to engage people on Youtube who have never heard of you, there may be better alternatives. After all, you're likely not a professional speaker or actor. You might not look model perfect. And your natural personality might not shine in the spotlight. If any of these is true, consider any of the following alternatives: Screen capture — this is where the viewer listens to your voice as they watch whatever is happening on your computer monitor.

This format is excellent for demonstrating any over-theshoulder technique, such as how to do something online, how to use software, etc. These are also good for product reviews — you open the product as they watch, and then walk them through the contents. Slide show — yes, we said it's not one type fits all, but it does have its place. There can be something hypnotic about hearing a voice reading the words shown in the video that. Dwell too long on one boring slide and you can lose half your viewers.

Instead of the standard slide show presentation, Prezi takes your words and pictures, formats it into one big word picture and then pans and zooms in and out of it as you speak. Of course, you'll want to add a soundtrack to your own Prezi presentations. Sock Puppet Videos — yes, seriously. It doesn't have to be exactly sock puppets, but anything that is wildly different or weird gets views. The question is, are sock puppets right for you? If you're selling burial arrangements, the answer is probably no. But in many cases, sock puppets can be oddly effective.

You can then add music and titles. This is a fun one to play with, but the results can be somewhat unpredictable. And when they're as easy to make as choosing your characters and typing in dialog, why not try it? This service uses paper cutouts and a dry-erase board to create instructional and demo videos.

You upload your own clips and then borrow from other users. Work on your project alone or with others. For example, if you attend a conference, you can grab footage from other attendees to add to your own. Purposely work with others and you can get some built in traffic if they tell their list about your video. The trick here is to keep it riveting — don't fall in love with 27 poses of the same sleeping cat, because you'll be the only one watching. But get this right, and you'll look like a video pro in no time. A voice over narrates while a hand doodles images and words on a white background.

One language teaching program uses this extensively to sell their program, which tells me it's working like crazy. In fact I've seen their video advertised numerous times and I've even watched it from start to finish — remarkable, considering I have no desire to learn another language right now. But that's how mesmerizing these things are. She works with Authors, Inventors and Nonprofit Organizations to help them leverage the Internet and Social Media to grow your business. Learn More at www.

From Launch to Growth Strategy 7 Ways for Scaling Small Businesses Entrepreneurs who launch businesses often face challenges in scaling their startups. Taking a business from small to big or good to great requires planning, resources, cash and perseverance — along with a bit of luck. According to the Small Business Administration, about half of all new establishments survive five years or more and about one-third survive 10 years or more.

Survival rates have changed little over time. In order to survive and thrive, a growth plan for small business owners is vital. However, if you consider scale as part of your business plan, you can be ready if your business is ripe for scaling. Mentors, coaches and other outside consultants are important in helping to make scale decisions. Look for symbiotic partnerships, organic growth opportunities, growth outside your initial product or service offering.

Growth plans also may include acquisition of your company or your business acquiring another organization. Think through the various scenarios of where and how to grow and support it with solid forecasting. Having worked with tens of thousands of startups and small businesses for more than 14 years, SurePayroll offers these key steps to build your business:.

Design standard processes to ensure products and services are executed consistently. If you plan to grow your business, you cannot do everything forever. Processes allow for quality control. Begin with a solid, vetted business plan. As the saying goes, plan the work and then work the plan. Often overlooked or underdeveloped, a robust growth strategy section should be part of your business plan.

To scale your business, there. Once lost, a customer will rarely return. Identify tools to help you run your business more efficiently and effectively. Invest in tools to help with repeat tasks. Think through processes to automate things like taxes and back-end processes such as payroll. Software solutions, like SurePayroll, will help to save time and money so you can focus on growing your business. Remember, if you get stuck working in your business every day rather than growing your business — executing a growth plan will be difficult. Build a strong, supportive culture to scale.

Begin with a mission, strong values that support innovation and growth and seek these behaviors from employees, consultants and contractors. Ensure access to funding in order to scale. Ideas for growth include new people, processes, products or internal tools. Without access to capital, small business owners may find themselves out sold, undercut and pushed out of the market. Continuously work to understand your customer and network in your industry. Things change quickly in the marketplace. Entrepreneurs who get stuck running the daily operations can lose touch quickly with their customers and networks.

Scaling a business means understanding the market needs — and when the time is right to scale up. Identify coaches, mentors and other outside resources to help nurture and grow businesses - people have been there, done that and got the t-shirt really rings true. While businesses solutions change, key learnings from others will save time, money and stress as you move through the business development cycle.

SurePayroll is the trusted provider of easy online payroll services to small businesses nationwide. Whether a business has 1, 10, or employees, SurePayroll delivers peace of mind by combining innovative, industry-leading technology and personalized support from an award-winning, U.

Emily Peterson, Author at Gift Shop Magazine

SurePayroll also provides private-label and co-branded services for accountants and banking partners as well as offering efficient online solutions for managing k plans, health insurance, workers' compensation, employee screening and more. SurePayroll is a wholly owned subsidiary of Paychex. For more information, please visit www. During one of these reports, I was briefed about something in our PPC results that was a little odd, and it turned out to be a symptom of a larger problem with our marketing system: we were receiving a surprising amount of completely useless leads that were taking a toll on our return on investment.

I want to share the story with you, so you can see if the same thing is happening to you, and if so, learn how to fix it! This is not a quality lead for us, to put it mildly, so I started digging to figure out what went wrong. It turns out that this is what happened: 1. The point is that I wasted money on a garbage lead — and I wanted to stop doing that as soon as possible. And I bet you do too. There are two pretty painless steps to take to avoid garbage leads: 1. These are the phrases you want Google to use to trigger your ads.

They are keywords that may trigger your ad to show up, but are entered by prospects you have no hope of closing. You want to identify negative keywords just like positive ones so you can list them in your AdWords campaign. Once you designate a negative keyword, Google knows to block your ads from being displayed in those search results.

And if one sneaks through, you just add it to the list! You could still be wasting money on leads that are garbage-ish i. You know — the green stuff. Only ads that bring in revenue deserve your money. Interested in furthering up your PPC knowledge? You can download my free report and learn five steps to more effective Google pay per click ads.

It's free! And of course the books don't need to be long — in fact, they can be less than 50 pages and still be effective as long as they have valuable content. So how do you get people to buy your book? Most authors hope that their book somehow gets found and ranked so that buyers can then find it. Authors are coming out of the woodwork in droves, and every day it's getting harder and harder to be the one who comes to the top of the Amazon search for your particular niche.

With that in mind, here are 5 tips to help you get found by your potential customers: 1. Write subsequent books in the same niche as your first book. There are several reasons why you want to stay in the same niche as much as possible:. You get to know your target customers better.

You learn what they like, what they want, and how they want it. In short, you get better at closing those sales. A: When a customer finds one of your books, they find several of your books. Look at a particular book on Amazon and you'll see a section below the description with similar titles. If the author of the book you're viewing has more than one title in the niche, odds are excellent the author's other books will also appear there.

You build a following. People who loved your book on growing radishes will be back to see if you have any other books on gardening. If your other books are on automotive repair and dumpster diving, you've just lost out on sales. More credibility. When customers can see you've written several books on the topic, they recognize you as being an authority, which makes it more likely they will purchase at least one of your books. C: You get good. I mean really good at what you're writing about. You really do become an expert, which means you're writing better content and making it easier to get noticed and talked about.

Because you're an expert in the eyes of your readers and because you're created a loyal following, you can upsell to your customers off of Amazon. Be aggressive in collecting your leads. Place an incentive in each book to get your customers to your website, exchanging their email for your bonus. You need to make your offer very clear and plain in your book — tell them exactly what to do and why they are doing it. Write a bullet list for your freebie that has them running to your website, salivating for your free gift.

Do NOT try to sell them your services from your Kindle book — this just turns buyers off and can result in negative reviews. But offering an excellent bonus for visiting your website is perfectly fine and widely accepted. Place your offer in the beginning and end of your book with a link to your webpage. Make it big and clear. Ask them to sign up and tell them of the most excellent bonus they will get, as well as future updates and notices of book releases. Here's a tip: If your bonus is exclusive to you, place it on a sales page of its own with a healthy price tag.

Have you ever felt simply and utterly compelled to do something? In the face of proverbial overwhelming odds? What if? What if one becomes three? What if three become 30? And 30 become ? What can do? My friend, both history teacher and film fan can tell you. Heard of Thermopylae? I am only one. I simply cannot not.

I must. I am compelled. The same woman that said, "No one is free until everybody is free," also said, "Three people that care are better than no people that care. In some ways, I feel like I am late to the fight. Many fires are already burning. And in families and twos and threes. And Tom and Emily. I do not think that word means what you think it means. Who have been getting together with a group of seven people for two years. Who put up posters and passed out postcards.

Who kept striking flint to tinder. And rekindled a spark. In me. Bring on the reinforcements! Light a fire where you are with what you have. Am I a minnow? Do I feel like one? But, I am a spark. Only a single spark. Alone, I cannot light a pitch-dark room. Alone, I give no warmth. There are many things I cannot do alone, but I can ignite a match that lights a flame that becomes a torch. I can be blown across rivers, over walls, through chain links and behind bars. I am potential. Within me is the fire. I know there is a flood within me because every time I think about or write about modern slavery, the floodgates open.

A tear. Then weeping. Sometimes uncontrollably. In public. There is a spark of life in every woman, man and child in slavery. An ember. Perhaps it is only smoldering. Being smothered. Almost extinguished. There is a spark in you, too. As I write these words, tears roll slowly down my cheeks. I feel like it. A spark. A drop. By themselves, seemingly impotent. But, Without the spark, there is no fire.

Without the drop, there is no ocean. Connect with others on a justice journey. Maybe you already know someone. Email, text, message, reach out to them. Some people may give you blank looks or change the conversation. Keep going til you find someone else that cares, too. Together, find a third. Once you have three people, begin talking about what you'll do about it. I could give suggestions, but not yet. I don't want to limit your thinking. Twogether can be multiplication. Threegether has the potential to be exponential. Three groups of three is nine.

Three sets of three groups of three is Three of those? Don't underestimate the power of three. I cannot do everything, but I can do something. If you want to go far, go together. Inspire or encourage you? It could be you and a couple friends or something more organized. Follow it with a formal or informal discussion with a few friends or a large group or panel. Watch a Trailer 3 — 15 mins Search for new and current short or feature length films or trailers on modern slavery, including human trafficking. The question is: when you do, how do you respond?

Who do you become? When you started finding out about human trafficking, what was your initial reaction? Did you want to look away? Were you dumbstruck, outraged or distraught? One of the things most people initially or eventually feel is overwhelmed. People can feel overwhelmed for a few different reasons. I described an initiative called Freedom Fortnight freedomfortnight. And then she changed the subject. Or maybe human trafficking will be a topic she always avoids. Or maybe she has other reasons. Not for me to judge or necessarily even know or pretend to understand.

Human trafficking can be unpleasant, uncomfortable, unsettling. When I really started looking into doing something about trafficking, I had a lot of questions, and I started reading everything anyone recommended and anything I could get my hands on. Suffice it to say, I read a lot. And I wept a lot. Then, I had a conversation with a friend of a friend named Wendy Dailey. I told her a little about my experience. I was a little stunned at first. And then she said, essentially, once you know about the realities of sex trafficking, stop reading the stories and decide to take action.

This second-hand exposure to suffering places them at high risk of experiencing secondary stress responses. Just hearing distressing stories can cause vicarious trauma. But you feel echoes of what the person felt, empathically.

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And you experience trauma of your own. So, I stopped reading the stories. I stopped unnecessarily traumatizing myself by reading the stories of people who had experienced the trauma involved in being trafficked. Maybe about a month or so. I thought maybe my weeping stage had run its course. Maybe there was another stage after the initial days of sobbing and crying in public when the realities become more matter of fact.

I was wrong. No specific heart-wrenching story. Not a book specifically about sex trafficking. In the middle of straightforward explanation of the realities of poverty, disease, and hunger, what absolutely breaks my heart is the children and young women abused and enslaved in sex trafficking. Then, about a month after that I wrote: No Emotion.

Now What? And now I'm certainly more aware when things come on the news. I just saw something on BBC about child brides and fistulas this week. Definitely, definitely tough. I've been wrestling through lots of emotions. And also wrestling about when I'm not overwhelmed with emotion. Just knowing about vicarious trauma has helped me understand what was happening to me. I can also take steps to appropriately minimize the likelihood of vicarious trauma or to recover from it.

About a year ago. Hopefully, understanding a bit more about vicarious trauma can help you navigate it or get to help. Understanding can also help you be sensitive to others who may have different reactions when the topic of human trafficking comes up or if they experience vicarious trauma. Think or write about your experience. A walk? A shower? Coffee with a friend? Something else? Schedule time for it.

I live in London, England but as I began investigating human trafficking and exploring what I could do, I visited some friends in Wichita, Kansas. Did you know that Wichita is a crossroads for human trafficking in the U. Well, you should read the post. Of course, out of the best intentions.

Let us all avoid doing this, even unwittingly. In our efforts to stop exploitation, we must not resort to the methods of exploiters, which include deception, manipulation and coercion. This applies as we consider both the people we intend to help and the people we invite to help. This is something we must be aware of as we raise awareness. Another pitfall in raising awareness is to unthinkingly utilize inappropriate images. These can be unnecessarily sensual, imply skewed power-dynamics, or give false impressions of what trafficking is.

I think of the medical oath, which begins: First, do no harm. I used to think not harming was a strange priority for people committed to healing, but now it makes more sense. In our efforts to help, let us commit to be mindful not to hurt. So I am left to contemplate how to be informative and appropriately persuasive without being unnecessarily graphic, deceptive, manipulative or coercive. For me, when it comes to raising awareness, I think the most appropriate word is invitation.

An invitation is an offer. Have you taken time to think about the difference these words have in influencing how people think, feel or act implications? Or that they can even have legal implications? Thinking about the language we use is an important step in being intentional as we address human trafficking. At the end of this discussion, we may disagree or choose to use different language. The important thing is that we can be intentional about it. Different words may be appropriate or necessary in different stages or contexts. So while recovery may be more sophisticated and nuanced than rescue because it respects the will and self-determination of the person enslaved, it might not make sense to the general public.

People who are drowning, shipwrecked, lost in the wilderness or in a building on fire are rescued. In discussing the terms recovery and rescue, I used the word victim. Did you notice? How did it make you feel? Could that be their prerogative? And what if using the word victim makes it clear even after they have survived the situation that they were not responsible for what was done to them or even for what they did when they were in the situation?

Understanding that what has happened to them is wrong and that the trafficker is to blame can be an important part of their recovery. Hope For Justice used it in the sense of making progress in a process of restoration rather than removal from a situation of being trafficked. Language matters. Language is powerful. It can have massive implications for laws and law enforcement, legislation and court rulings, for how we feel and think about ourselves and others and for how we act.

For example, a 12 or 16 year old referred to as a prostitute in legislation, training manuals or conversation is likely to be treated very, very differently by police, judges and just about anyone who interacts with her or him, than if the child is thought of as a child victim of trafficking. We may disagree about what words to use, but we can understand that someone else might be using a different word for a different reason in a different context. Respectfully yours. After I wrote this, I wanted to ask the insights of someone better placed than me to have an opinion on the matter.

A professor of mine connected me with Harmony Dust Grillo, who founded Treasures, a survivor-led organization. I shared what I wrote on this topic with her to get her feedback and see if I was off on my thoughts regarding language. I was grateful to learn from her perspective and thought you might be, too. It is an important topic. I personally have very strong feelings about the word "rescue" as it relates to this movement.

I find it to be overused and misused especially by people doing fundraising. People like the idea of rescuing and they like to be rescuers. However, more often than not, unless people are actually joining swat teams on trafficking ring busts, what they are doing is not really rescuing. The use of this word can also be disempowering as it places us in a one-up position as it defines the working relationship as rescuer-victim.

To complicate matters further, due to trauma bonds and a whole other host of psychological chains, most women and girls who are "rescued" from their traffickers and exploiters end up going right back to them. In my personal opinion, we are better off positioning ourselves as partners on their journey to freedom than rescuers. In case it is helpful, here is a link to the blog on our website about the use of the word rescue: Take off the cape: Why using the word rescue is harmful to anti-trafficking efforts Anyways, like I said, I think it is great that you are approaching this topic.

It is very important. What do you notice? When it occurred to me that I should include my experience of fear, I was a little. No joke. What would people think? This is real life with real people who hurt other people who get in the way of their profit. Hey, this is worth risking being hurt for, I thought. The villain kidnaps or threatens to harm someone they love. Then I thought, these fears are probably irrational, similar to being afraid of a shark attack or a plane crash. I think part of it is that the risk of whatever we fear occurring is out of our control.

The only way to be sure is to not go in the ocean and not get on a plane. But the likelihood of dying in a car crash is much greater than in a plane crash. And the likelihood of being bitten by a shark? Statistically, very low. First, harm in the real the world is real, so take appropriate precautions. It seems like being afraid of spiders or snakes. The potential harm is legitimate, but "they're more afraid of you than you are of them. Lots of spiders. But when I walked in and turned on the light, the spiders always retreated into the nooks and crannies.

For a rattlesnake, the rattle is a warning to stay away because the snake would really prefer not to bite you. So, let the feeling of fear serve its purpose in helping you be wise and cautious. Have you considered whether your fear is irrational? Where are the sharp corners? Is there water they could fall into? Who are they going out with tonight? A written risk assessment is a formalization of that natural process.

What are the risks? What are the consequences if one happens? What are steps that can be taken to reduce risk? At worst, a risk assessment can become a mindless or meaningless practice. Write it down. Writing things on paper can take something out of the realm of irrational fear and into an assessment of real risk. Then, understand the risk. Think about what you can to reduce it. Proceed with caution. When do we get to that? And I mean, NOW! We have to act to get them out of those situations.

There is real urgency because these are real people experiencing real pain and trauma. Sometimes I had trouble going to sleep thinking about what was happening to someone somewhere in the world. When we are moved by this issue, we naturally want to do things with urgency.

But, as the old song says, fools rush in. Wax on; wax off, Grasshopper. And sometimes the slow way is the fast way. If someone has fallen through the ice, and we rush out to rescue them, but then fall through ourselves, now two people need to be rescued. If someone is in a burning building, and we rush in unprepared, then the first responders will likely have two people they need to rescue, rather than one.

Questions include: What happens if things go wrong? What happens if they go right? One person I met with told me of a well-meaning person who called for advice. The person had been showing up where women were being prostituted and offering the women an opportunity to leave the situation. The person called, both excited and clearly unprepared.

What do I do now? If things go wrong? If things go right? What training do you need? Are there others already working on this? If you succeed, what then? What happens next? To the person? Will another person be trafficked into the same situation to replace them? What now? Plan for what happens if things go wrong. Plan for what happens if things go right. Plan for a sustainable pace. Seems like a good time to pause, rest and reflect. Take the opportunity to rest and reflect. Do you sense that you care most about a specific area of the world or place? What questions do you have? What training or resources might you need?

I can become a hero instantly? Just like that? And all I have to do is buy a bottle of water? And when it comes to human trafficking, we should also be a little skeptical. As I was learning everything I could about human trafficking, I had breakfast with another friend of a friend outside Washington, D. As I was asking questions, listening, and sharing what I had been learning, I casually shared about an initiative I had heard about that had prevented some hundreds of people from being trafficked.

I try to have a healthy skepticism. Ultimately, whether the total number of people enslaved is However, it does have implications for resource allocation in addressing the issue. The scope of the issue informs the scope of the response. Therefore, improving estimates is important.

The Global Slavery Index is one measure which continues working to improve the precision of the figures. If getting accurate numbers of people enslaved is difficult though research is growing and getting more accurate , what about anti-trafficking efforts? There are more specific aspects of anti-trafficking than these, but they broadly fit into one or more of these categories.

In reverse order, restoration involves the process of overcoming trauma and of healing. Intervention is being involved in a trafficked person exiting that situation. And prevention is taking action to keep a person from being trafficked in the first place. I think this is especially true when it comes to prevention. Harder to measure. When to comes to prevention, ask: Is that number accurate? How did they measure? Was it estimation? How do they know? How do I know they know? Trafficking info booklets were shared with people. Got it. I doubt it. Become an instant hero. So, when it comes to numbers, have a healthy skepticism.

Assess the source, methodology and motivation. Recognize the nature of trafficking as an illegal activity, where victims may not self- identify as victims. This makes it hard, if not impossible to measure with precision. Places: Choose one of the countries in the Global Slavery Index to learn more about. On the contrary, the billions still mired in fierce poverty cry out for us to redouble our efforts. But one will find in these pages an urgent call to make sure that we are safeguarding the fruits of those efforts from being laid waste by the locusts of predatory violence.

As I began seeking ways to make a difference and prevent trafficking happening in the first place, I was talking with some friends and shared my desire to help. They are connected to some fantastic people at a great organization. That makes sense. Stop poverty; stop trafficking. But I wondered, does poverty cause trafficking? Is poverty the biggest factor in predicting trafficking? It sounded plausible. So I set out to find out about the relationship between poverty and trafficking. I took a level course about poverty and development.